Navigating Complexity: How I Enabled Successful Market Entry for an International Manufacturing Company.
Johann Städtler headed up the push to export high quality rigid plastic sheeting used in LCD panels to world markets.
EGR, an Australian headquartered company, pioneered manufacturing Back Light Unit (BLU) sheets in Australia for use in Liquid Crystal Display (LCD) monitors, meeting stringent standards within one week.
Due to its international standing and high-quality product, the company secured a strong foothold in the Asian market, facilitating exports to Japan, Korea, Taiwan and China.
The Extrusion Division of the firm tripled its production of LCD panels for Asian clients in five years.
The Extrusion Division of the firm tripled its production of LCD panels for Asian clients in five years.
Specialized customer service and attention to detail played a significant role in this success story.
Johann Städtler said: "We do not doubt that our high-quality product and a worldwide reputation for excellent customer service helped win us sales in Asia and many other parts of the world. Given the right approach to quality and excellent communication with customers, there are opportunities for other Australian and Asian international manufacturers to grow their global footprint".
European extrusion technology combined with best practices and a desire to achieve the maximum quality impressed demanding Asian clients.
Expanding Global Market Reach with Successful Exports to Europe and North America.
StyleLite is a cabinetry material used to create luxury kitchen and bathroom storage, bespoke furniture, and feature panels.
Johann Städtler facilitated a multi-million-dollar export opportunity to Europe, North America and the Oceania region for the EGR Group in 2010.
Thanks to his European colleagues, made aware of a new type of surface finish plastic product to achieve high gloss surfaces.
Thanks to his European colleagues, made aware of a new type of surface finish plastic product to achieve high gloss surfaces.
This direction allowed EGR to open the kitchen cabinetry market for high-end commercial and domestic door panelling applications throughout Europe and North America.
The product, known as StyleLite, was fully developed within a short period of time and proved immensely popular.
The success of this product has been instrumental towards propelling the business forward and created a new division for the company called EGR Decor.
Ultimately, a co-extruded multilayer sheet and the PUR lamination achieved a high-quality mirror-like finish demanded by customers throughout Australasia, Europe and North America.
Combining coloured multilayered PMMA/ABS sheets with a PUR lamination process achieved a high-quality mirror-like finish demanded by customers throughout Australasia, Europe and North America.
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